Visit Lincoln Partnership
VLP was formed in 2011 as a partnership led by Lincolnshire Chamber and Lincoln Business Improvement Group, working alongside a number of high profile public and private tourism organisations their aim is to drive more visitors to Lincoln.
We were commissioned to create and develop a brand for Lincoln, an 8 month process was undertaken including in depth consultations, research and surveys to establish what ‘brand Lincoln’ was. Using this information we then developed the creative output including the brand mark, image style, key messages, example implementations and guidelines.
Following the launch the brand has been rolled out over a tour bus, exhibition graphics, and a variety of promotional materials
Presenting the brand to 150 key Lincoln business people at its launch has to be up their as one of my highlights at Ruddocks, the way it has been embraced and the great feedback proves all the hard work was worth it.
Creative Consultant, Ruddocks