We were initially commissioned to market and drive visitors to their ‘Festival of History’ weekend. The success of this then led to the promotional campaigns for their next set of summer events, creation and illustration of educational games and the design and production of two sets of hoardings within the castle grounds, one of which exceeds 160ft in length.
Imagery was key throughout; we wanted to create a striking look that also worked within their brand guidelines. The combination of event and family images aimed to resonate with the audience. Working with social media platforms and local media we sourced online and offline advertising opportunities as well as other promotional activities to drive visitors.