Denby Transport, a Lincoln based Haulage company, had witnessed the impact of The View From St Hugh and how it helped increase awareness and donations to Lincoln Cathedral. They now wanted to give their support and donated the livery of one of their lorries to help take Lincoln Cathedral to a wider audience across Europe.
We undertook the design of the lorry livery including illustrations and commissioning new photography to showcase the Cathedral in all its glory. Social media training and implementation was utilised to promote #LincolnLorry and the driver was encouraged to tweet and blog during his journey. The launch event and PR was widespread and involved the Red Arrows, who were keen to show support.